LiveAct ASP represents a new paradigm in media and application delivery over live, synchronous connections. A combination of hardware and software, the LiveAct platform converts multimedia applications to different channels of communication in real-time, effectively bridging Adobe Flash on the PC with mobile phones, SIP devices like VoIP phones, and other devices that support a live connection. In addition, the LiveAct platform can integrate other forms of communication or transactions, such as online billing, SMS, posting to social networks and websites, and web links.

How is LiveAct different from what is currently available?

• Unlike mobile websites, LiveAct is live, user-aware and immediate

• Unlike web video, LiveAct uses a controlled amount of bandwidth separate from data bandwidth

• Unlike OneSeg mobile TV, LiveAct offers true applications and interactivity

• Unlike QR Codes, LiveAct enables immediate user engagement by phone call

• Unlike mobile apps, LiveAct requires no downloads or software on the phone

• Unlike Google AdWords, LiveAct is low-cost and media-rich

• Unlike voice and video calls, LiveAct can connect users to applications and other users on the PC

• And, agencies and designers can create campaigns easily with Adobe Flash®

Mobi-Action Conversion Marketing Service is one application of LiveAct ASP, specifically designed for use by ad agencies and direct marketers. Other uses of LiveAct include PC-to-mobile conferencing, security monitoring, customer support, fortune-telling, and many others.